Delivering Excellence in Complementary Medicine
ABOUT THE COMPLEMENTARY MEDICAL ASSOCIATION
Mission & Objectives
The Complementary Medical Association's (The CMA) primary aim is to promote ethical, responsible, professional complementary medicine to the public and the medical profession.
We believe that by promoting The CMA and it's Registered Members though the media we are able to help the public and doctors to realise that complementary and integrative medicine is - when delivered safely and ethically - a viable and highly desirable form of healthcare.
In addition, here at The CMA, we are totally dedicated to representing "the professional face of complementary medicine" and by promoting research, education and knowledge in the field, we will help to stimulate demand for the medicine of the 21st century and beyond.
The CMA is great news for professional practitioners, ethical colleges and patients who demand and expect excellence in every aspect of treatment.
What is the CMA?
The CMA is a not-for-profit organisation which means that any funds we raise, through membership fees, book and product sales or donations are invested straight back into the organisation.
A great part of our work consists of referring public and conventional medics alike to CMA registered practitioners so that they can be assured that treatment will be delivered by a highly qualified, insured practitioner who adheres to a strict Code of Ethics and disciplinary procedure. We call this the "CMA Referrals Scheme".
In addition, we are able to help members of the public who wish to train in the complementary medical field to access bonafide training courses.
We work closely with the conventional medical profession as we ultimatley believe that the most important person after all, is the patient and we believe that by presenting the patient with good, accurate information about complementary medical approaches they can make responsible informed decisions about their own health care. It is important to remember that both complementary and conventional medicine have a great deal to offer - when used appropriately, justifiably and responsibly. Ultimately, the freedom to choose one's own health care is a vital human right which should be protected.
The CMA was established in early 1995, by Jayney Goddard, in response to the overriding lack of public and medical knowledge about the complementary medical profession.
During the initial two years we devoted our time to performing the market research that would indicate whether there could be a viable way of raising the profile of ethical, responsible complementary medicine. It was vital to establish and justify whether "yet another organisation" needed to exist in the already saturated complementary medical organisation field.
We spent a long time analysing the entire arena and found that nothing was being done at that time by any membership body or organisation to promote practitioners in a high profile, professional manner.
Furthermore, at that time, complementary medicine had a very unprofessional profile; somewhat akin to a cottage industry. This was a sorry state of affairs and it became rapidly apparent that The CMA needed to exist if professional complementary medicine were to stand a chance.
Here at The CMA we are a dedicated team of committed professionals (we're all qualified healthcare practitioners) and we are absolutely serious about achieving our mission. We have always had a committment to making sure that our Members can contact us easily and will always be able to get through to a real person at the end of the phone line. In addition, our e-communications are exceptionally effective and we are able to disseminate important information to our Members extremely rapidly and efficiently.
As a demonstration of our commitment to our Members we are proud to report that during the first two years of our existence we had a marketing and research expenditure of just over £200,000, which back in the mid 1990's was a huge budget.