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Food cravings have been attributed to both physiological and psychological causes.
Physiological causes 
Some people believe that food cravings are your body’s way of telling you that it needs a specific type of nutrient. For instance, athletes crave for carbohydrates after a game to restore blood sugar that has been depleted by energy expended while playing.
Similarly, low levels of serotonin are believed to bring about cravings for foods containing high amounts of carbohydrates. Serotonin is the feel-good hormone responsible for creating feelings of happiness and well-being. As your serotonin level drops, your body may try to self-medicate by eating foods high in carbohydrates like pasta, starchy food and sweets.
Psychological causes
Experts have since discarded the physiological links to food cravings and now maintain that psychological factors play a bigger role in explaining food cravings. They observed that food cravings differ among persons and that what one person craves for is more likely to be some food that is associated with happy times during one’s childhood. Food cravings also appear to be emotional responses to stress, depression and anxiety.
Food cravings last an average of twenty minutes. Deal with cravings by engaging in an activity that requires mental focus. Examples are brisk walking or an online game to take your mind off the temptation. Avoid sedentary activities like watching TV or videos that are identified with snacks and junk food.
Understanding that your food cravings are not usually signs of nutrient deficiency, but of a complex combination of psychological and physiological factors, may help you deal with food cravings as they strike.
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